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Abraham Ologundudu

About

My Story

My journey began in 2011 with a simple Nokia mobile phone, a notebook, and a desire to understand my identity, leadership, and change.

The making
Today

Present practice

Today I design identity, brands, and systems for mission-driven leaders and organisations, working at the intersection of design, technology, and social change, from an African and Global South perspective. My practice runs the full range of communication design, and reaches across digital media and research.

2019

Study and practice

I then deepened the work through a Master's (Distinction) in Media Practice for Development and Social Change at the University of Sussex, as a Chevening Scholar. My research there spanned media and development, design research, digital activism and social movements, documentary and interactive storytelling, and questions of gender, culture, power, and identity. I refined my practice through independent brand strategy and design from 2021 to 2023, then formalised the next phase as FA Creative Studio in November 2023, a brand and multimedia design studio working with mission-driven leaders and organisations.

2018

Leverage Africa and SocialGood

The year 2018 brought two turning points. Seasoned Life Journal merged with the Guild of African Patriots to form Leverage Africa, a leadership-development organisation I co-founded and led as Executive Director until 2025; its Leverage Africa Conference grew into a pan-African youth platform. In the same year I co-founded SocialGood Lagos, a United Nations Foundation +SocialGood chapter, and led it as Executive Director, working on new media and technology for development and social change. Through it and through global networks I have convened, advocated, and taken part in high-level conversations on social innovation, inclusion, and development.

2016

Bramo Digi

In 2016 I founded Bramo Digi, a digital agency supporting brands across West Africa through strategy, design, and communication. It worked with 35+ brands and trained 200+ leaders, deepening my move into design as a strategic craft.

2015

Leverage Conference

My path has not run in a straight line. My first degree is a Bachelor of Science (Education) in Physics from Lagos State University, and I came to design through science, teaching, writing, and community-building. That range is the point, not a detour. In 2015, while still at university, I launched Leverage Conference, convening young people around leadership, technology, and nation-building. Over three years we trained hundreds of young Nigerians across Lagos and Ibadan, reinforcing my conviction that change takes hold when people have both a clear sense of who they are and the structures to act on it.

2011

Origins

I was a teenager working through questions of purpose, and writing became the way I made sense of them. What started as a small online community became a long-term path of building across writing, design, leadership development, and social innovation. At 16 I launched Seasoned Life Journal, a platform for personal leadership and identity development. Unable to afford a developer, I taught myself to code and design, and over the years it reached over 20,000 readers across 37 countries. That early work shaped my belief that clarity and meaning are not accidental. They can be designed.

Today

Present practice

Today I design identity, brands, and systems for mission-driven leaders and organisations, working at the intersection of design, technology, and social change, from an African and Global South perspective. My practice runs the full range of communication design, and reaches across digital media and research.

2019

Study and practice

I then deepened the work through a Master’s (Distinction) in Media Practice for Development and Social Change at the University of Sussex, as a Chevening Scholar. My research there spanned media and development, design research, digital activism and social movements, documentary and interactive storytelling, and questions of gender, culture, power, and identity. I refined my practice through independent brand strategy and design from 2021 to 2023, then formalised the next phase as FA Creative Studio in November 2023, a brand and multimedia design studio working with mission-driven leaders and organisations.

2018

Leverage Africa and SocialGood

The year 2018 brought two turning points. Seasoned Life Journal merged with the Guild of African Patriots to form Leverage Africa, a leadership-development organisation I co-founded and led as Executive Director until 2025; its Leverage Africa Conference grew into a pan-African youth platform. In the same year I co-founded SocialGood Lagos, a United Nations Foundation +SocialGood chapter, and led it as Executive Director, working on new media and technology for development and social change. Through it and through global networks I have convened, advocated, and taken part in high-level conversations on social innovation, inclusion, and development.

2016

Bramo Digi

In 2016 I founded Bramo Digi, a digital agency supporting brands across West Africa through strategy, design, and communication. It worked with 35+ brands and trained 200+ leaders, deepening my move into design as a strategic craft.

2015

Leverage Conference

My path has not run in a straight line. My first degree is a Bachelor of Science (Education) in Physics from Lagos State University, and I came to design through science, teaching, writing, and community-building. That range is the point, not a detour. In 2015, while still at university, I launched Leverage Conference, convening young people around leadership, technology, and nation-building. Over three years we trained hundreds of young Nigerians across Lagos and Ibadan, reinforcing my conviction that change takes hold when people have both a clear sense of who they are and the structures to act on it.

2011

Origins

I was a teenager working through questions of purpose, and writing became the way I made sense of them. What started as a small online community became a long-term path of building across writing, design, leadership development, and social innovation. At 16 I launched Seasoned Life Journal, a platform for personal leadership and identity development. Unable to afford a developer, I taught myself to code and design, and over the years it reached over 20,000 readers across 37 countries. That early work shaped my belief that clarity and meaning are not accidental. They can be designed.

The journey
2023 - present
Now

FA Creative Studio

Brand and multimedia design studio.

2021 - 2023

Independent practice

Brand strategy and design.

2020

RE:Spectrum

Platform and podcast on leadership, identity, and culture.

2019 - 2021

University of Sussex

MA (Distinction), Chevening Scholar.

2018 - present
Now

SocialGood Lagos

UN Foundation +SocialGood chapter. Founder and former Executive Director.

2018 - 2025

Leverage Africa

Leadership development and the Leverage Africa Conference. Co-Founder and Executive Director, exited 2025.

2016 - 2020

Bramo Digi

First agency. 35+ brands, 200+ leaders. Top 100 Emerging SME (2018).

2015 - 2017

Leverage Conference

Leadership and tech for nation-building. 600+ trained.

2011 - 2018

Seasoned Life Journal

Writing, podcasting, community. 180+ pieces, 20,000+ readers across 37 countries. Nigerian Blog Awards nominee (2014).

It began with a teenager, a phone, and a notebook.

I have travelled a long way from there, but the concern underneath has never moved: how leaders are formed and how the communities, systems, and institutions around them are designed.

Design is the discipline I work through.